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New Business development

Brief: Source and develop partnerships to help Sovereign provide more than just Health Insurance 

Sovereign wanted to change the health insurance market. They wanted to create a new and innovative health and wellbeing proposition targeting Kiwis who want to live a healthier lifestyle. It created Healthy by Sovereign, which rewarded healthy behaviours, using third parties. PHP was engaged to help source and recruit partners to deliver a key benefit of Healthy

by Sovereign.  


Result:  Cornerstone partners secured from
New World, Noel Leeming,
Fit Bit and Garmin

Key partners were sourced, and partnerships formed ensuring Sovereign's market changing product had substance and maximum consumer appeal.


PHP can help with new business development. Understanding the strategy, sourcing potential business  partnerships, can be time consuming and in some cases, can distract the business manager from the day to day management and current income generating activities.

Outsourcing this role will enable those business ideas to be quickly turned into reality, without distracting the business owner and affecting profitability.


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