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New Business development

Brief: Source and develop partnerships to help Sovereign provide more than just Health Insurance 


Sovereign wanted to change the health insurance market. They wanted to create a new and innovative health and wellbeing proposition targeting Kiwis who want to live a healthier lifestyle. The first of its kind in NZ, Sovereign created Healthy by Sovereign, which encouraged healthy behaviours, using third parties rewards.  PHP was engaged to help source and recruit partners to deliver reward partners for the programme.  

Sovereign, in 2018, was acquired by AIA. This programme has now been rebranded Vitality. 


Result:  Cornerstone partners secured from
New World, Noel Leeming,
Fit Bit and Garmin

Key partners were sourced, and partnerships formed ensuring Sovereign's market changing product had substance and maximum consumer appeal.


PHP can help with new business development. Understanding the strategy and sourcing potential business partnerships can be time-consuming and, in some cases, distract the business manager from the day-to-day management and current income-generating activities.

Outsourcing this role will enable those business ideas to be quickly turned into reality without distracting the business owner and affecting profitability.


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